Stories Quoting or Referencing This Site's Namesake

It's always unnerving when a journalist is asked to be the interviewee.
Every now and then, though, it's unavoidable. Here are some of the less
embarrassing examples. (If you want to see the more humiliating examples,
good luck hunting. I'll never tell where they are.)

• In February 2004, wrote a column about Web marketing tactics for small businesses for Dynamic Business Magazine.
  
  
• In February 2004, Frost & Sullivan announced an agreement to offer WebcastBuffet® to its clients, in a partner agreement with The Content Firm.
  
  
• In February 2004, wrote a column about  the importance of using an art director strategically for Newspapers & Technology publication.
  
  
• In December 2003, Kurani Multimedia featured Evan Schuman as an expert on building credibility in print and online. This is an audio-only segment.
  
  
• One of Europe's most influential multimedia firms—the Geneva-based VMN—chose to partner with The Content Firm for all North American multimedia projects.
  
  
• For the August 2003 issue of Print Media magazine, wrote a column called "The InfoVAR," about how publishers need to view the changing world of selling information.
  
  
• In July 2003, wrote a column for BtoB Magazine about the challenges and advantages of B2B Webcasts.
  
  
• In the February 2003 issue of Print Media magazine, wrote a column about publishers who let advertisers go too far with custom publishing projects.
  
  
• In June 2002, Publications Management newsletter looked at the impact the dot-com implosion has been having on creating marketing content.
  
  
• In October 2001, BtoB Magazine ran a column about the right and wrong ways to use streaming media for corporate marketing.
  
  
• In February 2001, Editor & Publisher looked at online publishing trends in using repurposed editorial. I served the time-honored tradition of being the person to poo-poo the idea.
  
  
• In October 2000, Triangle Publishing Services Co. Inc. acquired Schuman Technology Editorial Consulting and its assets, bringing me on as VP/Editor-in-Chief. Here's a copy of the January 2001 BusinessWire announcement.
  
  
• In April 2000, The Washington Post looked at the technology media relations technique of media non-disclosure agreements and spoke with me for my thoughts on the topic. (Well, the printable thoughts, at least.)
  
  
• In February 1997, The Los Angeles Times did a profile of the Web News Wars and interviewed me in my role as the then-News Editor of TechWeb and the then-Editor of TechWire. An interesting look at the early days of Web journalism.
  
  
• In a series of events that culminated in my 30 seconds of fame, an interview with a murderer conducted back in my daily newspaper court reporter days ended up with a unanimous New Jersey Supreme Court decision that the so-called news media Shield Law is absolute. The precedent-making decision warranted coverage in publications ranging from The New York Times, The (Newark) Star-Ledger, The (Morristown) Daily Record and Editor & Publisher. For those who might be interested, here are a few of the more interesting of the original stories, as they appeared in The New Jersey Herald. The stories were dubbed Insanity and Just Lost It.
  
  
• On two occasions, found myself in the even more awkward position of being referenced in my media outlet's official editorial, that rare tiny newshole where the publication is allowed to express an opinion. The second instance was at TechWeb, when the Editor-in-Chief tried to explain how I had tried chasing an international technology story. OK, he embellished a few of the facts and curiously didn't mention the name of the staffer referenced (although a link to a bio makes it clear), but it was still an interesting peek into the wacky world of newsgathering.
  
• In 1999, CMP launched a custom series on remote site strategies. Here's the announcement.