Stories Quoting or Referencing This Site's Namesake
It's always unnerving when a journalist
is asked to be the interviewee.
Every now and then, though, it's unavoidable. Here are some of the less
embarrassing examples. (If you want to see the more humiliating examples,
good luck hunting. I'll never tell where they are.)
- In February 2004, wrote a column about Web marketing tactics for small businesses for Dynamic Business Magazine.
- In February 2004, Frost & Sullivan announced an
agreement to offer WebcastBuffet® to its clients, in a partner agreement
with The Content Firm.
- In February 2004, wrote a column about the importance of using an art director strategically for Newspapers & Technology publication.
- In December 2003, Kurani Multimedia featured Evan Schuman as an expert
on building credibility in print and online. This is an audio-only segment.
- One of Europe's most influential multimedia firmsthe Geneva-based
VMNchose to partner with The Content Firm for all North American multimedia projects.
- For the August 2003 issue of Print Media magazine, wrote a column called "The InfoVAR," about how publishers need to view the changing world of selling information.
- In July 2003, wrote a column for BtoB Magazine about
the challenges and advantages of B2B
- In the February 2003 issue of Print Media magazine, wrote a column about publishers who let advertisers go too far with custom publishing projects.
- In June 2002, Publications Management newsletter looked at the impact the dot-com implosion has been having on creating marketing content.
- In October 2001, BtoB Magazine ran a column about the right
and wrong ways to use streaming media for corporate marketing.
- In February 2001, Editor & Publisher looked at online
publishing trends in using repurposed editorial. I served the time-honored
tradition of being the person to poo-poo the idea.
- In October 2000, Triangle Publishing Services
Co. Inc. acquired Schuman Technology Editorial Consulting and its
assets, bringing me on as VP/Editor-in-Chief. Here's a copy of the January
2001 BusinessWire announcement.
- In April 2000, The Washington Post looked at the technology media
relations technique of media non-disclosure
agreements and spoke with me for my thoughts on the topic. (Well,
the printable thoughts, at least.)
- In February 1997, The Los Angeles Times did a profile of the
Web News Wars and interviewed me
in my role as the then-News Editor of TechWeb and the then-Editor of
TechWire. An interesting look at the early days of Web journalism.
- In a series of events that culminated in my 30 seconds of fame, an
interview with a murderer conducted back in my daily newspaper court
reporter days ended up with a unanimous New Jersey Supreme Court decision
that the so-called news media Shield Law is absolute. The precedent-making
decision warranted coverage in publications ranging from The
New York Times, The (Newark)
Star-Ledger, The (Morristown) Daily
Record and Editor & Publisher. For
those who might be interested, here are a few of the more interesting
of the original stories, as they appeared in The New Jersey Herald.
The stories were dubbed Insanity and
Just Lost It.
- On two occasions, found myself in the even more awkward position of
being referenced in my media outlet's official editorial, that rare tiny
newshole where the publication is allowed to express an opinion. The second
instance was at TechWeb, when the Editor-in-Chief tried to explain
how I had tried chasing an international technology story. OK, he embellished
a few of the facts and curiously didn't mention the name of the staffer
referenced (although a link to a bio makes it clear), but it was still
an interesting peek into the wacky
world of newsgathering.
- In 1999, CMP launched a custom series on remote site strategies. Here's