Your problem is not at all unique. Your service is a sound one, but the audience you need to reach doesn't know you're there. A few thoughts. First, what is your site address? I went into Yahoo and the other search engine you mentioned and found a few pet gift locations, but I wasn't certain which was yours. (It's not a bad idea to mention your web address in every piece of E-mail you send to anyone. The easiest way to do that is to just create a .signature file for the end of your messages. If you need help doing that, just send me a private E-mail message with your phone number and I can try and walk you through that.) A good step is to try and create information that you think would be of value to pet owners (or cat owners, if you want to be that specific) and post it. And then try and create publicity around THAT. (As a journalist, I can say that getting free publicity around free information is going to be much easier than getting it around a sales office.) What kinds of information? Perhaps there are organizations that accredit veterinarians. If you posted a national list of veterinarians, with their specialties, hours, locations, etc.,that could prove to be EXTREMELY popular with pet owners, especially when they relocate and need to find pet doctors quickly. (Just a thought. You could even charge vets for being included in the listing, although the list would be regarded as more reputable if you didn't.) Perhaps you could post stories about animal diseases or objective data comparing pet food or anything else that you think pet owners would want to read. Once you do that, you can market your informational service and offer the gifts as a way of paying for it. (If you did this well,your publicity efforts could be extensive, including radio and other forms of electronic media that constantly need pet experts.) Another possibility: Have you posted notices in pet food stores, with your web address? Vet offices? Obedience schools? Pet supply stores?